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The Macy’s (NYSE:M) Thanksgiving Day Parade, one of the most iconic events surrounding the United States holiday in November, will feature characters from the crypto and blockchain space for one of the first times in its 99-year history.
In a Sept. 14 announcement, Web3 firm Cool Cats Group said some of the characters from their nonfungible token (NFT) collection will appear as balloons in the Thanksgiving Day parade scheduled for Nov. 23 in New York City — a blue cat and a milk carton. According to the parade’s producer Jordan Dabby, the characters will be represented physically for thousands of New Yorkers watching from the streets and millions watching from their homes.