Crypto Marketing Lessons to Learn from Twitter’s Rebranding to ‘X’

The shakeup has left many marketers and advertisers reflecting on the lessons that might be gleaned from this audacious move.

Bye Twitter, Welcome X

For emerging crypto projects looking to mark their territory, Twitter’s trajectory highlights the benefits of fostering and nurturing a consistent brand identity. Still, the recent rebranding flags potential pitfalls, especially the risk of cultural disconnection.

Most Popular Social Networks Worldwide. Source: Statista

Through its name and iconic logo, Twitter had seamlessly integrated itself into the tapestry of modern discourse. Actions like “tweeting” or “retweeting” became common linguistic currency, symbolic of the platform’s global impact.

But all this hard work was “destroyed overnight,” according to Neil Cooper, head of design at Wolff Olins London.

Finally, there’s the consideration of brand evolution versus brand revolution. Tech giants like Google and Facebook charted a path of brand evolution — changes that, while significant, retained a sense of familiarity for users.

On the other hand, Musk’s approach with Twitter was nothing short of revolutionary, casting aside years of branding heritage.

Crypto marketers, especially those looking to rebrand their projects, stand at this crossroads and must deliberate on the benefits and drawbacks of each approach.

While the future trajectory of “X” remains uncharted, its birth from the ashes of Twitter offers many insights for crypto marketers. As digital currencies and blockchain projects gain traction, deciphering and applying these lessons is necessary.

And as they say, those who do not learn from history are doomed to repeat it.